Common Digital Transformation Mistakes
Digital transformation is defined as the acceleration of business activities, processes, and models to fully leverage the opportunities and impact of new digital technologies a strategic way. Essentially, digital transformation is business transformation.
There is a lot at stake – the ability to strengthen customer relationships, create new revenue opportunities, and streamline costs. However, these benefits only come to full fruition when transformations implemented effectively.
Learn some common mistakes that are made when implementing digital transformation and how to avoid them so you company can get the most benefit out of its digital transformation.
Not Knowing What You're Doing
By far the most common digital mistake is the overall lack of understanding of what exactly digital transformation is and what it can do for your company. Digital transformation has the power to completely change the direction of your company. It is very important to understand how it can change your business and how it fits into the company’s overall goals when implementing these technologies .
Getting Too Excited
I think we can all agree that the latest technology is cool and exciting; however, just because it’s new does not mean it’s something your company needs. Everyone organization is different. A common mistake companies make is adopting popular technologies solely because that’s what they think everyone else is doing. Not all technologies are the right fit or necessary for your company. While there is nothing wrong with having ambitious objectives, it’s important to start small and strategic. Really focus on what your company specifically needs from its transformation.
Focusing on Short Term Goals
For many companies completing digital transformation is seen as a box-ticking exercise. This is not how it should be viewed. The digital world we live in is constantly changing. Therefore digital transformation is an ongoing, continuous process of change. Short term metrics, such as ROI, can be misleading in the context of a transformation. Companies should be focusing on a more long-term vision using non-traditional metrics that evaluate digital adoption. This is a much more efficient way of measuring an organizations digital success. Without focusing on the long-term, a short-term mindset will hinder any process in digital transformation.
Failing to Listen to the Data
With the adoption of new technology, it is easy to get overwhelmed with enormous amounts of data. Either upper management isn’t ready to make data-backed decisions, or someone doesn’t agree with the direction the data is telling them to go. Companies are missing a huge opportunity for success when they fail to use the data in front of them. Data is valuable! Use it in meaningful ways – that’s what it’s there for.
Failing to Redefine Roles and Create New Ones
Digital transformation brings about change, and your employees need to be ready to change along with it. This means refining employee’s roles so that they meet the need of the current market place. Failing to acknowledge this skill and knowledge gap can be a huge digital transformation mistake.
Companies that fail to adapt and evolve to meet the needs of today’s digital consumers and marketplace are quickly falling off the map. Don’t let this be your company. Get the maximum benefits out of your digital transformation by implementing it effectively and efficiently.
Want to digitally transform your business the right way? Contact Plow today.
Headquartered in Brentwood, Tennessee, Plow is a Total Service Provider (TSP) with several distinct business practices that, when consumed together, offer our clients a unique, best-in-class experience that give them peace of mind, valuable time back and the economies of scale that come with having one partner that is focused on exceeding their expectations with every engagement.